Case Study: Hat Club achieves a 413% lift in TikTok-attributed revenue with Triple Whale

Hat Club uncovers 413% more TikTok revenue with Triple Whale

Hat Club, an apparel and accessories retailer, faced the challenge of accurately measuring TikTok's contribution to conversions. While the platform clearly drove engagement, traditional click-based attribution consistently underreported its role in driving sales, making it difficult to justify investment and scale efforts. To close this gap, they adopted Triple Whale's Clicks & Deterministic Views attribution model.

By implementing Triple Whale's solution, Hat Club gained a deterministic way to capture view-through conversions, revealing TikTok's true impact. This resulted in a 413% lift in attributed revenue from TikTok, a 157% increase in new customers attributed to the platform, and a 61% improvement in customer acquisition cost. These insights provided by Triple Whale allowed Hat Club to confidently increase investment and reshape their strategy around TikTok as a key performance channel.

Hat Club