Case Study: Crep Protect Achieves 34% Higher New Customer ROAS with Triple Whale

Crep Protect boosts new customer ROAS by 34% with Triple Whale

Crep Protect, a global sneaker care brand, faced significant challenges in optimizing its digital marketing as it shifted focus to e-commerce. The company, which operates three regional Shopify stores, lacked historical data and clear visibility into the performance of its Google and Meta ad spend. This made it difficult to determine which channels were truly driving new customer acquisition. To address this, Crep Protect turned to the vendor Triple Whale for a better measurement solution.

Using Triple Whale's tools, including the Post-Purchase Survey and Marketing Mix Modeling (MMM), the team gained accurate insights into channel performance. They validated their findings with incrementality tests and subsequently reallocated budget from Google to Meta. This data-driven approach led to impressive results for Crep Protect, including a 34% increase in new customer ROAS and a 12.3% improvement in year-over-year ROAS, demonstrating the effectiveness of the strategy implemented with Triple Whale.

Crep Protect