Case Study: Brightland runs 5x more launches and sells through 3x faster with Triple Whale

Brightland runs 5x more launches and sells through 3x faster with Triple Whale

Brightland, a premium California pantry brand, faced the challenge of running five times more product launches than the previous year with a lean, four-person marketing team and no dedicated growth department. Their goal was to achieve this massive increase in activity while maintaining a strict commitment to profitable growth, requiring deep analytical capabilities they did not possess in-house. They turned to the vendor Triple Whale and its AI, Moby, to power this effort.

By implementing Triple Whale, Brightland gained a holistic, real-time view of its entire marketing funnel and business performance. The platform provided the analytical depth needed for forecasting, channel attribution, and rapid decision-making, with Moby automating comprehensive daily reports. This solution enabled the team to operate with the speed and confidence of a much larger organization. The results were significant, most notably with their Sumo Citrus launch selling through more than three times faster than its target KPI, all while efficiently managing contribution margin.

Brightland