Case Study: Ampersand Agency increases Meta Pixel ROAS by 55% with Triple Whale Sonar Optimize

Ampersand Agency boosts Meta Pixel ROAS 55% with Triple Whale

Ampersand Agency, a full-service agency based in Austin, faced challenges with inconsistent returns from their Facebook ads due to limited visibility from platform reporting and Google Analytics. This lack of comprehensive insights made it difficult to assess the true impact of their media performance for ecommerce clients, leading to a significant performance low in June 2024. They partnered with vendor Triple Whale to address this.

Triple Whale implemented its Sonar Optimize product, which improved data quality by sending enriched first-party data back to Meta through the Conversions API. This solution dramatically improved campaign performance and provided accurate attribution. The results included a 55% increase in Meta Pixel ROAS, an 111% increase in conversion value, and an 80% increase in new customer purchases, allowing Ampersand to confidently scale their ad spend by 30%.

Ampersand Agency