Case Study: Hudl (sports performance company) achieves faster, simpler travel and more time serving customers with TripActions

How a sales manager is able to spend more time serving customers and less time managing travel

Hudl, a fast-growing sports performance company whose sales team frequently travels across multiple European cities, struggled with travel logistics that pulled time away from client work. Sales manager James Jamaleldine had to juggle separate apps for airlines, hotels, and trains, track multiple reservations and loyalty accounts, and manage frequent itinerary changes—tasks that became overwhelming and reduced his time for selling.

Switching to TripActions gave James a single, intuitive app to book multi-city trips in minutes, view all reservations in one place, and contact 24/7 support for immediate help. The platform’s on-the-fly rebooking and rewards program cut planning time, resolved urgent issues (like check‑in and missed flights), helped him get home the same night when plans changed, and let him spend more time serving customers—and his family—rather than managing travel.

Hudl

James Jamaleldine

European Sales