Case Study: The Associated Press speeds up transcription and content production with Trint

The Associated Press - Customer Case Study

The Associated Press, the world’s biggest news organization, needed a faster way for video journalists to transcribe recorded interviews and events across its global production centers. Before adopting Trint Enterprise, AP video producers were spending more than 45 minutes per day on manual transcription.

Using Trint’s automated transcription platform, AP was able to merge text editing and audio/video playback in one workflow, making it easier to search, verify, polish, and export transcripts quickly. Trint helped reduce transcription time significantly, with accuracy rates of better than 95% on reasonably clean audio, enabling AP journalists to produce more content in less time.

The Associated Press

James Brooks

The Associated Press