Case Study: Yamasa achieves U.S. market expansion with Trinity Brand Group

Yamasa surpasses prior-year Amazon sales in 3 months with Trinity Brand Group

Yamasa, a 400-year-old Japanese soy sauce brand, faced the challenge of expanding from the foodservice sector into broad US retail market penetration with a new line of Asian sauces. They engaged Trinity Brand Group to develop a unique brand positioning and creative strategy to support this national launch.

Trinity Brand Group developed a new business and brand strategy rooted in "Authentic Japanese Craft" to establish a premium tier for Yamasa USA. The solution included a comprehensive visual system, packaging, website, advertising, and retail activations that honored the brand's heritage. As a result, the brand's Amazon sales for the first three months post-launch surpassed its entire sales from the prior year.

Yamasa