Case Study: Sullivan’s Brewing Co resurrects its heritage brand and expands globally with Trinity Brand Group

Sullivan’s Brewing Co expands to 35+ U.S. states with Trinity Brand Group

Sullivan’s Brewing Co., a company founded to resurrect a historic brewery in Kilkenny, Ireland, faced the challenge of re-launching its storied brand and positioning it for growth in both the local and export markets. They engaged Trinity Brand Group for a comprehensive branding solution that included brand strategy, creative strategy, and identity design.

Trinity Brand Group developed the core brand strategy "Kilkenny’s Brewery" to root the brand in its local heritage. This was brought to life through a distinctive identity system featuring a wordmark inspired by Irish pub signs, skyline artwork, and a bold visual toolkit. The solution extended to packaging, environmental design, and marketing materials. As a result, Sullivan’s expanded its portfolio and achieved significant global distribution, now selling in over 35 US states and multiple countries across Europe.

Sullivan’s Brewing Co