Case Study: Phillips Distilling creates a unique super-premium vodka experience with Trinity Brand Group

Phillips Distilling boosts Cubist Vodka uniqueness by 75% with Trinity Brand Group

Phillips Distilling, a Minnesota-based distiller, partnered with Trinity Brand Group to develop a brand strategy and innovative packaging for a new super-premium vodka. Their challenge was to create a distinct product that would stand out in the competitive vodka category and authentically communicate its unique selling point: it was specifically designed to be enjoyed chilled.

Trinity Brand Group's solution was an identity and sophisticated bottle design for Cubist™ Vodka that utilized thermochromic ink. This cold-activated ink reveals a colorful geometric pattern and the message "Chilled to Perfection" when the bottle reaches the ideal temperature of 0ºC. This innovative print design created a memorable brand experience with significant talk value. Research showed that 75% of consumers perceived Cubist™ as unique from other vodkas, successfully establishing it as a distinctive and premium product.

Phillips Distilling