Case Study: Meiomi achieves premiumized, more shop-friendly packaging with Trinity Brand Group

Meiomi outpaces premium wine growth with Trinity Brand Group

Meiomi, a leading wine brand with the top-selling Pinot Noir in the US, faced the challenge of premiumizing its image and enabling portfolio expansion while retaining its recognizable brand identity. The team at Constellation Brands engaged vendor Trinity Brand Group to evolve the Meiomi packaging design system to elevate value perceptions and allow for clear SKU differentiation.

Trinity Brand Group's design solution focused on creating a more premium look by simplifying the label, emphasizing the iconic bear imagery, and adding varietal names to the closures. This evolved design successfully maintained brand equity while improving shop-ability. The vendor also helped develop the packaging for a new innovation, Meiomi Bright, ensuring it was cohesively linked to the core brand. As a result, the evolved Meiomi design outpaced the higher-end wine segment in both dollar sales and volume growth.

Meiomi