Case Study: Golden Island expands beyond jerky with Trinity Brand Group

Golden Island expands into Target, Walmart and Sam’s with Trinity Brand Group

Golden Island, a maker of pork jerky, faced the challenge of expanding its brand beyond the traditional jerky category into the broader snacking market to meet growing consumer demand for convenient protein. They engaged Trinity Brand Group for a comprehensive repositioning that included brand strategy, messaging, and creative services.

Trinity Brand Group developed a new brand strategy centered on Golden Island's extraordinary sensory experience and redesigned its identity and packaging to stimulate the senses. They launched the repositioned brand with a dynamic "No Ordinary Snack" campaign. As a result, Golden Island achieved significantly expanded national distribution, including placement in major retailers like Target, Walmart, and Sam's Club.

Golden Island