Case Study: Van Leeuwen Ice Cream scales growth with TriNet HR solutions

Van Leeuwen Ice Cream scales to 80+ stores with TriNet

Van Leeuwen Ice Cream, a New York-based ice cream company, faced the challenge of scaling its HR operations to support rapid multi-state growth after securing investor funding. With a lean HR team, they needed to move beyond a manual, multi-vendor system to a comprehensive HR solution that offered flexibility for their seasonal needs. They turned to vendor TriNet for its professional employer organization (PEO) services.

TriNet provided scalable technology, payroll, workforce management, and HR expertise. The solution enabled efficient multi-state hiring and onboarding, offered access to competitive benefits and risk mitigation support, and ensured compliance. As a result, Van Leeuwen Ice Cream was equipped to grow from a startup to a household name, opening over 80 stores and expanding into national grocery chains with the confidence that their HR infrastructure could support their journey.

Van Leeuwen Ice Cream