Case Study: Mid South Baking Company achieves efficient, on-time distribution and 15% fuel savings with Trimble

Bakery Supplier Uses Trimble for Efficient Distribution of Quality Product to Over 2,500 Fast Food Restaurants

Mid South Baking Co., a $100M supplier of buns, rolls and English muffins to more than 2,500 fast‑food restaurants across the southern U.S., needed to guarantee timely, accurate deliveries and gain better visibility into vehicle status and driver hours. With a large fleet serving locations from New Mexico to the Carolinas, the company sought an in‑cab management system that could integrate cleanly with its back‑office routing, dispatch and payroll systems.

Mid South installed PeopleNet onboard computers in its 60 power units and used PeopleNet Link to integrate eDriver Logs, Automated Workflow, messaging, fault reporting and locating with backend applications. The rollout improved driver compliance and communication, prevented breakdowns through fault alerts, and automated route tracking and data capture—delivering a 0.8 MPG gain (about 15% fuel savings), faster customer service, and ROI in under a year.

Mid South Baking Company

Mike Little

Director of Transportation