Case Study: Window World achieves measurable digital growth with TriMark Digital

Window World drives 65.2M impressions with TriMark Digital

Ply Gem, a national leader in exterior building products, needed a digital strategy to modernize its connection with homeowners and professional contractors. The challenge was to drive qualified leads, support its extensive trade network, and unify messaging across its six diverse business units. TriMark Digital was engaged to provide a comprehensive performance-based marketing solution.

TriMark Digital implemented a multi-channel strategy for Ply Gem that included paid media, email and lead nurture workflows, geo-targeting, and event marketing. This approach created tailored journeys for both homeowners and pros, leading to significant results including 65.2 million media impressions, over 2,500 leads, and $1.34 million in sales from a rebate campaign. The vendor's work successfully elevated brand awareness and drove measurable growth.

Window World