Case Study: Window World boosts leads and organic traffic with TriMark Digital

Window World boosts organic traffic 46% with TriMark Digital

Window World, a leader in the exterior home remodeling industry with over 200 franchise locations, faced the challenge of creating a scalable digital solution for its nationwide network. They needed an award-winning website that could support localized content and provide an effective user experience to better market their differentiators. They partnered with vendor TriMark Digital for a comprehensive solution involving website design, content strategy, and lead generation.

TriMark Digital designed and developed a new website named "Breeze," which featured a modern design, shoppable product pages, and a scalable architecture for localized franchise content. Their solution included an organic strategy to improve search visibility and a conversion strategy with features like an exit-intent chatbot and strategically placed lead forms. The results were significant, including a 46% increase in organic traffic, an 80% increase in organic demo requests, and a 12% decrease in bounce rate, demonstrating the solution's measurable impact.

Window World