Case Study: Window World maintains lead generation during COVID-19 with TriMark Digital

Window World boosts organic leads 6% with TriMark Digital

Window World, America's largest exterior remodeler, faced an immediate challenge when the COVID-19 pandemic rendered its in-home sales process obsolete. With appointments being canceled and lead volume dropping, the company needed a new way to reach customers. They partnered with TriMark Digital to develop a pandemic-proof marketing strategy.

TriMark Digital rapidly implemented a comprehensive virtual consultation solution for Window World. This included producing videos, creating dedicated landing pages, and launching an integrated marketing campaign across organic search, email, and paid media channels in less than a week. The strategy generated significant results, including a 6% increase in organic leads, a 51% email open rate generating 91 leads, and double-digit increases in paid search and social leads. This award-winning approach from TriMark Digital provided a crucial lifeline that sustained Window World's business during the pandemic.

Window World