Case Study: Trane Commercial boosts contractor lead generation with TriMark Digital

Trane Commercial drives 6.5% conversions with TriMark Digital

The customer, Trane Commercial, faced the challenge of reconnecting with contractors, a key but hard-to-reach B2B audience, after their initial engagement campaigns plateaued. The vendor, TriMark Digital, was engaged to provide a full-funnel marketing strategy and paid media lead generation to effectively capture this vertical.

TriMark Digital implemented a multi-channel solution using digital-out-of-home, private marketplaces, and social media to reach contractors. The strategy also included retargeting on Facebook, YouTube, and Google Discovery to nurture leads, which resulted in over 400 new email subscribers and a 6.5% conversion rate at a total cost of $57 per conversion.

Trane Commercial