Case Study: Pinehurst Resort boosts bookings with TriMark Digital

Pinehurst Resort boosts lead volume and cuts cost per lead by 32% with TriMark Digital

Pinehurst Resort, a world-class golf destination, needed a full-service digital marketing partner to increase year-round package bookings and maintain its position in a competitive market. They partnered with TriMark Digital to implement an aggressive paid media strategy and improve their digital conversion funnel.

TriMark Digital executed a comprehensive strategy that included restructuring paid search and social campaigns with precise audience targeting, rigorous A/B testing, and developing high-converting landing pages. They also revamped Pinehurst's email marketing with new segmentation and templates. This full-funnel approach yielded significant results for the resort, including a 32% decrease in cost per lead and a 28% lead conversion rate, with one email initiative increasing leads per send by 56%.

Pinehurst Resort