Case Study: Papa John's Pizza boosts ROAS and local customer engagement with TriMark Digital's omnichannel performance media

Papa John's Pizza boosts ROAS 18% with TriMark Digital

Papa John's Pizza, a global QSR and pizza delivery brand, faced intense competition from third-party delivery aggregators like UberEats and DoorDash. The company challenged TriMark Digital to reimagine its marketing strategy to focus on acquiring and retaining repeat customers with targeted promotions.

TriMark Digital implemented a highly localized and data-driven omnichannel strategy. The solution leveraged first-party customer data to create personalized ads across Meta, Snapchat, and Twitch, while paid search and YouTube campaigns targeted high-intent local users. This approach, combined with strategic local community partnerships, delivered significant results for Papa John's, including an 18% increase in return on ad spend, a 25% decrease in cost-per-click, and a 13% improvement in cost per sale.

Papa John's Pizza