Case Study: Mercury Fiber achieves 33% e-commerce sales growth with TriMark Digital

Mercury Fiber boosts e-commerce sales 33% YoY with TriMark Digital

Mercury Fiber, a rural internet service provider, faced the challenge of transitioning from selling fixed wireless plans to launching new high-speed fiber services while still needing to maintain sales of its existing products. They partnered with TriMark Digital, which employed a strategy utilizing paid media, organic SEO, and conversion rate optimization (CRO) to balance these dual objectives.

TriMark Digital implemented a holistic strategy that included expanding the blog for fiber education, deploying a multi-channel paid media funnel, and optimizing the website's address check and buy-flow process. The results were significant, including a 33% year-over-year increase in e-commerce sales, a 102% rise in users checking their addresses, and the brand ranking for over 700 fiber keywords.

Mercury Fiber