Case Study: Lumos Fiber achieves 98% ecommerce sales growth with TriMark Digital

Lumos Fiber drives 98% ecommerce sales growth with TriMark Digital

Lumos Fiber, a regional fiber internet provider, faced the challenge of entering new markets with minimal brand awareness while competing against larger, established providers. Their aggressive growth goals required a strong integrated digital strategy to generate demand and capture high-intent leads. To address this, they partnered with vendor TriMark Digital for a comprehensive suite of services including paid media, SEO, content marketing, and email marketing.

TriMark Digital implemented a multi-faceted solution that included a layered paid media approach with hyper-focused geo-targeting, a robust organic strategy to build topical authority, and personalized email marketing campaigns. This integrated strategy delivered exceptional results, including a 98% growth in e-commerce sales, a 220% increase in fiber-eligible leads, and over 1,200 incremental sales from pre-sell lead generation efforts. The success of this strategy also earned TriMark Digital an award for its innovative organic marketing approach.

Lumos Fiber