Case Study: KOHLER Walk-In Bath achieves $64M in revenue with TriMark Digital

Kohler Walk-In Bath grows lead volume 44% year over year with TriMark Digital

The customer, Kohler Walk-In Bath, faced the challenge of launching a new direct-to-consumer product into a niche market with established competitors. They enlisted the vendor, TriMark Digital, to develop a full-service marketing strategy that would meet highly competitive lead generation and sales benchmarks for their new walk-in bath.

TriMark Digital implemented a comprehensive solution including website development, paid search, paid social, organic search, and lead nurturing campaigns. This multi-channel approach successfully positioned Kohler's product as a superior alternative, leading to a significant measurable impact. The vendor's strategy generated $64 million in revenue, increased sales by 46% year-over-year, and decreased the cost per lead by 20%.

Kohler Walk-In Bath