Case Study: KOHLER Walk-In Bath boosts organic traffic with TriMark Digital SEO strategy

KOHLER Walk-In Bath boosts organic traffic 30% with TriMark Digital

The customer, Kohler Walk-In Bath, faced a challenge in generating organic search traffic for non-branded keywords related to walk-in tubs, as they were consistently outranked by established competitors. To capture shoppers in the research phase, vendor TriMark Digital implemented a comprehensive organic strategy that included SEO, content marketing, and customer engagement.

TriMark Digital's solution was the creation and optimization of the "Gracious Living" blog, a resource focused on answering common prospect questions with product- and lifestyle-focused content. This strategy resulted in a 30% year-over-year increase in organic traffic, a 356% increase in unique blog page views, and successfully captured a new, wider audience, establishing Kohler as a trusted resource in the space.

Kohler Walk-In Bath