Case Study: Fink’s Jewelers achieves near-immediate online sales growth with TriMark Digital

Fink’s Jewelers boosts Q1 online sales 35% with TriMark Digital

Fink’s Jewelers, a jewelry retailer, was experiencing a steady year-over-year decrease in sales and was ready to abandon its paid advertising efforts for eCommerce. They approached TriMark Digital for a last-chance campaign to reverse this decline and improve their online marketing efficacy.

TriMark Digital implemented a highly focused paid search strategy, rebuilding campaigns around recognized jewelry designers and eliminating geographic targeting in over 20 underperforming states. This streamlined approach immediately increased conversions. The vendor later took over email marketing, redesigning campaigns and using A/B testing to optimize performance. As a result, Fink’s saw significant growth, including a 35% year-over-year increase in Q1 online sales and an 11% year-over-year increase in email campaign conversions.

Fink’s Jewelers