Case Study: CAPTRUST boosts engaged sessions with TriMark Digital website redesign

CAPTRUST boosts engaged sessions by 78% with TriMark Digital

CAPTRUST, an independent registered investment advisor, needed a website redesign to better communicate its core values and premium service to its three core audience groups. The challenge was to create a design and user experience that mirrored other premium brands and stacked up against industry competitors. They partnered with vendor TriMark Digital for services including audience discovery, website and UX strategy, and design and development.

TriMark Digital implemented a four-part strategy that included defining audience personas, creating custom user journeys, employing human-centered design, and building unique location pages. The solution drove significant results for CAPTRUST, including a 60% increase in new users, a 54% increase in sessions, and a 78% increase in engaged sessions, demonstrating the effectiveness of the new site in attracting and retaining potential clients.

CAPTRUST