Case Study: Bojangles grows social engagement and restaurant visits with TriMark Digital

Bojangles boosts social engagement 96% with TriMark Digital

The Southern quick-service restaurant chain Bojangles faced the challenge of cultivating customer loyalty and maintaining high drive-thru traffic across its Southeastern markets. To address this, they partnered with the vendor TriMark Digital, which implemented a comprehensive suite of services including organic and paid social media strategy, photo and video production, and influencer marketing.

TriMark Digital's solution involved creating a highly localized and adaptive social media strategy. This included producing platform-native content, partnering with regional influencers and sports teams, and deploying targeted paid social campaigns on Meta and Snapchat. The results were significant, with a 96% increase in overall engagement, an 814% increase in audience growth, a 27% higher click-through rate on paid ads, and industry-leading performance for their Snapchat filters.

Bojangles