Case Study: Drive Ride Buddy improves customer retention with Trigma’s AI/ML expression analysis

Drive Ride Buddy improves customer retention and sales with Trigma

The customer, Drive Ride Buddy, a business in the customer relationship sector, faced the challenge of understanding how their customers' expressions changed during a store visit. They needed an AI system to analyze these expressions from their existing CCTV footage to improve customer relationships. They engaged the vendor, Trigma, to implement an AI/ML solution for this expression analysis.

Trigma developed a sentiment analysis solution that used facial recognition. They trained models on a diverse database of facial expressions to detect and analyze customer sentiments from live and offline video feeds. As a result, Drive Ride Buddy was able to see how customer expressions changed from entry to exit. This insight allowed them to create better campaigns and customer service initiatives, which led to an increase in sales and improved customer retention.

Drive Ride Buddy