Case Study: Moomin grows its fanclub and boosts website engagement with Triggerbee

How All Things Commerce grew the Moomin Fanclub and increased engagement among members and visitors

The customer, Moomin (through its operator All Things Commerce), faced the challenge of growing its official fanclub membership and increasing overall engagement with visitors on its e-commerce website. They needed more efficient solutions to capture email subscribers and create targeted, engaging campaigns without constant developer support. They turned to the vendor Triggerbee and its Onsite Campaigns product to address this.

Triggerbee implemented a solution featuring popups with smart triggers, embedded forms, and referral campaigns. This included a monthly gift card raffle and creative seasonal campaigns like an Easter egg hunt. The results were significant, adding thousands of new fanclub members. The vendor's tool also drove a 65% participation rate in the raffle, increased newsletter deliverability, and improved the overall user experience, leading to higher engagement across all channels.

Moomin

Erica Terranova

Growth Marketing Lead