Case Study: The Big Table Group boosts restaurant visit frequency 32% with TRIFFT

The Big Table Group lifts visit frequency 32% with TRIFFT

The Big Table Group, a UK restaurant operator with around 250 locations, faced the challenge of turning occasional diners into regular guests. With visit frequency averaging just over once a year across its brands like Bella Italia and Las Iguanas, the company needed a solution to increase customer loyalty without relying on costly new customer acquisition. They partnered with TRIFFT to build a custom loyalty program.

TRIFFT implemented branded loyalty apps using container app technology, which allowed for a fast and cost-effective launch. The apps featured frictionless sign-up via QR codes, tiered rewards, and personalized offers powered by integration with Bloomreach. This solution from TRIFFT led to a 32% increase in yearly visit frequency, a 10% rise in customer spend, and over 100,000 app installs per brand within the first few months.

The Big Table Group