Case Study: Grayhawk modernizes its legacy brand with Trifecta!

Grayhawk refreshes a 1967 legacy brand with Trifecta!

Grayhawk Construction, a commercial contractor based in Lexington, partnered with Trifecta! to address a challenge with its outdated and inconsistently reproduced brand identity, which no longer reflected the company's modern capabilities and market position.

Trifecta! refined the existing logo and typography to create a more cohesive and flexible visual system. The solution expanded into a full brand identity, including guidelines and marketing collateral, which aligned Grayhawk's visual identity with its reputation for high-quality work. This provided consistency across all digital and physical applications.

Grayhawk