Case Study: Wisconsin Lighting Lab achieves a unified, user-friendly eCommerce experience with Trifecta Technologies

Wisconsin Lighting Lab launches a unified eCommerce site in 2021 with Trifecta Technologies

Wisconsin Lighting Lab (WiLL), a manufacturer of high-output LED lighting and professional-grade light poles, faced challenges with their previous eCommerce platform. It lacked necessary integrations, forcing manual workarounds, and its slow speed caused user dissatisfaction due to the complex, customizable nature of WiLL's extensive product line. They partnered with Trifecta Technologies to implement a new solution.

Trifecta Technologies migrated WiLL's brands onto a single, unified Salesforce B2B Commerce Cloud site. This created a single source of truth that could accommodate the vast product variations while achieving fast site speed. As a result, WiLL successfully launched their new eCommerce solution in 2021. Trifecta's implementation and knowledge transfer empowered WiLL's internal technology team to feel confident training, enabling, and launching the solution themselves.

Wisconsin Lighting Lab (WiLL)