Case Study: a health and personal care company reverses a decade of volume decline with TriestAI

Health & Personal Care Company - Customer Case Study

TriestAI worked with a health & personal care company to address a significant challenge: their children's digestive aid brand had experienced a national volume decline for a decade, with a 10% drop in the last three years, despite remaining the number two product in its market.

Using its text analytics engine to process feedback, TriestAI implemented a multifaceted solution that included refreshing the brand's look, adjusting pack sizes and pricing, revamping pharmacy and doctor engagement, and launching a new sales training program. As a result, TriestAI helped the client reverse the brand's volume decline for the first time in ten years, achieving the target of 10% growth.