Case Study: Visma Connect increases visibility and generates 70 MQLs per month with Tricycle Europe

Visma Connect identifies 70 marketing-qualified leads per month with Tricycle Europe

The customer, Visma Connect, a data exchange specialist, faced the challenge of reaching a new target audience following a change in their business offerings and leadership. To break into this new market and nurture prospects, they partnered with the vendor Tricycle Europe for a Social Selling program.

Tricycle Europe implemented a tailored solution involving individual coaching for the new Managing Director and on-site group sessions for customer-facing employees. The program focused on building practical skills for using LinkedIn effectively. As a result, employees gained confidence and the company now identifies approximately 70 marketing-qualified leads per month, successfully integrating social selling into their lead generation process.

Visma Connect