Case Study: Microsoft Germany boosts LinkedIn visibility and social selling success with Tricycle Europe

Microsoft boosts LinkedIn connections by 55 with Tricycle Europe

Microsoft Germany, a subsidiary of the global technology company, sought to enhance its online visibility and engagement on LinkedIn by empowering its employees with a social media mindset. They reached out to Tricycle Europe to create a program to support their employees in this transformation.

Tricycle Europe developed an ongoing Social Selling program featuring quarterly webinars and biweekly check-in meetings. Over six years, the program empowered over 3,000 employees, leading to a 55% increase in LinkedIn connections and a 26% increase in Social Selling Index. The program delivered tangible results quarter after quarter for Microsoft.

Microsoft