Case Study: Sahara Group communicates its net zero strategy with Tricks Studio’s animated explainer video

Sahara Group delivers 4-minute energy transition animation for 5,000+ employees with Tricks Studio

Sahara Group, Africa's largest private power business, faced the challenge of communicating its complex 10,000-word Energy Transition Plan to achieve Net Zero by 2060. Their dense strategic report needed to be transformed into an engaging story for both internal employees and external stakeholders. To help Tell It Better, Sahara Group enlisted Tricks Studio to create an animated explainer video.

Tricks Studio distilled the lengthy report into a clear narrative and produced a full-length 2D animated video. The solution was highly successful, resulting in the strategy being successfully communicated company-wide to over 5,000 employees and receiving positive feedback from key stakeholders. The video was so effective that Sahara Group featured it on their website's homepage. Tricks Studio delivered a compelling communication tool that met the client's goals.

Sahara Group