Case Study: IT Networks boosts awareness of IT’s importance with Tricks Studio

IT Networks boosts positive sentiment and awareness with Tricks Studio

IT Networks, a global agricultural business, faced the challenge of communicating the critical importance of its IT department to a vast and diverse internal audience. The goal was to make the complex subject of IT networks understandable and engaging for all employees, from technophobes to technophiles, in order to increase appreciation for the department. To address this, they partnered with Tricks Studio to create an animated explainer video.

Tricks Studio developed a 2D animation that used the simple metaphor of a road to explain the IT network, making the concept accessible and relevant. The video was broken into three shorter chapters for use in various internal communications. As a result, IT Networks had a powerful tool to demonstrate its necessity, leading to an increase in positive sentiment and raised awareness of its role within the company. The vendor, Tricks Studio, was also praised for its project management and support.

IT Networks