Case Study: Cheshire West & Chester Council boosts public engagement with animation from Tricks Studio

Cheshire West & Chester Council boosts engagement 4x with Tricks Studio

Cheshire West & Chester Council sought to engage its residents, particularly an "underheard" audience that typically does not interact with the council, in a conversation about the future of transport in the borough. The challenge was to inspire a wide range of people, from Gen Z to the elderly, to attend meetings and provide feedback on transport policy. Tricks Studio was enlisted to create a compelling social media campaign.

Tricks Studio developed a series of five short, hook-driven animated videos for social media that presented weighty statements about transport issues before resolving them and asking for public insight. This solution delivered the highest levels of engagement the council had ever seen for a project, resulting in 400% more respondents than average. Crucially, it successfully increased feedback from the targeted "underheard" communities, making the project a great success for Tricks Studio and the council.

Cheshire West & Cheshire Council