Case Study: Benecol educates and engages audiences with animated video by Tricks Studio

Benecol uses Tricks Studio to turn several-minute health training into bite-sized animated videos

Benecol (Raisio Group) faced the challenge of educating both healthcare professionals and the general public about their cholesterol-lowering product with information that was complex yet needed to be easily digestible. They partnered with Tricks Studio to create a compelling animated video that could cut through the noise of traditional brochures and websites.

Tricks Studio designed a mixed-media 2D animated video that combined graphs, photography, and character animation to present scientific information in an engaging way. The main video was also chaptered into shorter assets for use across various marketing campaigns. The client was extremely happy with the process and outcome, leading to an ongoing working relationship with Tricks Studio.

Benecol (Raisio Group)