Case Study: AIM Group builds brand awareness with 2D animation from Tricks Studio

AIM Group boosts brand awareness with a 60-second animated journey from Tricks Studio

The AIM Group, an e-learning provider, sought to generate curiosity and stand out online to attract potential learners to their new paid courses. They commissioned Tricks Studio to create a performance marketing campaign initially intended to use short 2D animated video snippets for advertising.

Tricks Studio developed a longer, story-led brand animation featuring a relatable female character to connect with the primary audience. The solution was crafted in a large format to be cropped for various social media platforms. The outcome for the AIM Group was a 60-second video used across digital marketing to successfully build brand awareness and perception, moving away from the original performance-led goal.

AIM Group