Case Study: DEBRA UK improves user experience and donations with Tribus Digital

DEBRA UK launches 20-module charity website with Tribus Digital

DEBRA UK, a charity supporting individuals with the skin condition EB, partnered with Tribus Digital for a website redesign. Their existing website, built on a limited CMS, was not meeting user needs and had poor navigation. The challenge was to create a new site that improved the user experience and optimized pathways for donations, e-commerce, and other essential services.

Tribus Digital implemented a bespoke website build with approximately 20 unique modules, including functionalities for event booking, an e-commerce shop, and a members' forum. A key part of the solution was the seamless integration with DEBRA's CRM to streamline data handling and donations. The new site also featured built-in SEO optimization at launch. As a result, Tribus delivered a streamlined user experience that better supports the charity's mission and improves access to its vital services.

Debra UK