Case Study: Virtua improves personalized care coordination with Tribridge’s Microsoft Dynamics CRM solution

New Jersey ACO Delivers Personalized Care with Tribridge’s Customized Microsoft Dynamics CRM Solution

Virtua, South Jersey’s largest health system, launched its VirtuaCare ACO to deliver more personalized, coordinated care for a growing Medicare population. To do that, it needed a new infrastructure and tools that could generate patient alerts, track enrollment, assign care managers, and support its accountable care goals. Tribridge provided the technology services and a customized Microsoft Dynamics CRM-based solution to help Virtua meet these needs.

Tribridge implemented its CareCoordination solution on Microsoft Dynamics CRM, integrating care alerts, registries, patient assignments, and administrative workflows into a unified platform. The result was a more proactive care model with better visibility into patient data, and VirtuaCare launched in January 2013 with 80 physicians and 14,000 Medicare patients, later expanding to 150,000+ patients. The program has shown favorable trends toward its clinical goals, including improved chronic care and greater patient engagement.

Virtua

Al Campanella

Executive Vice President of Strategic Business Growth and Analytics