Case Study: Nielsen Media Research achieves a more comprehensive customer view with Tribridge and Microsoft Dynamics CRM

Microsoft Solution Helps Nielsen Company Track Business More Effectively

Nielsen Media Research, part of The Nielsen Company, needed a better way to connect customer data spread across more than 30 databases and gain a complete view of client relationships, contacts, and needs. The company worked with Tribridge and used Microsoft Dynamics CRM to solve the problem, aiming for a system that was both easy to use and secure enough to host internally.

Tribridge helped Nielsen Media Research implement Microsoft Dynamics CRM 3.0, integrated with Microsoft Office Outlook, first through a pilot and then across the organization. The result was a consolidated view of clients and interactions for nearly 400 users, improved transparency across Nielsen subsidiaries, and better support for cross-selling and client service, including faster answers to sales and marketing questions in minutes instead of hours.

Nielsen Media Research

Anita Rubino

Senior Vice President, Global Knowledge and Internet Marketing Services