Case Study: Heineken USA achieves stronger brand engagement and faster sales growth with Tribridge

How HEINEKEN USA Uses Brand Engagement to Execute Its Talent Vision

Heineken USA, a subsidiary of Heineken International BV, needed a way to deliver consistent, engaging learning to a widely dispersed workforce as it shifted to a new national-accounts sales model. With 75% of staff spread across the country, the company wanted a faster, more effective way to build commercial expertise, support onboarding, and strengthen brand engagement.

Tribridge helped Heineken by designing Star Academy, a branded Cornerstone OnDemand portal with a simplified user interface, custom e-learning content, and seamless links to other learning systems. Tribridge’s solution improved access to training, supported custom learning paths, and helped managers connect development to business performance. The result was stronger brand engagement, improved compliance, faster speed to market, and better visibility into training participation and performance.

Heineken

Meri Wick

Senior Director, People Department, Commercial Functions