Case Study: Hard Rock International achieves better customer care with Tribridge and Microsoft Dynamics CRM

Hard Rock’s Customer Care Team Rocks On with Tribridge and Microsoft Dynamics CRM

Hard Rock International’s customer care team was handling about 55,000 inbound requests a year across restaurants, hotels, casinos, events, loyalty, and retail support, and needed a new CRM system that would improve communication tracking, integrate tightly with Microsoft Outlook, and work reliably with its existing infrastructure. The company turned to Tribridge and Microsoft Dynamics™ CRM to support its growing customer service demands.

Tribridge implemented Microsoft Dynamics™ CRM to streamline inbound and outbound communication, strengthen integration with Outlook, and reduce downtime and outages. The solution helped Hard Rock route guest issues more efficiently to the right general managers for follow-up, supporting faster resolution and enhancing the customer experience.

Hard Rock International

Patrick Colbert

Director of Customer Relationship Management (CRM)