Case Study: DOW Electronics achieves doubled ecommerce sales and greater efficiency with Tribridge

DOW Electronics Amps up Distribution Network and Boosts Sales

DOW Electronics, a family-owned technology distributor, needed to replace a 30-year-old legacy in-house system and recover from an unsuccessful SharePoint implementation. The company wanted a stronger ERP backbone, an improved customer portal, and a more robust ecommerce platform to support growth, vendor relationships, and sales.

Tribridge recommended and implemented Microsoft Dynamics NAV, Microsoft SharePoint, and Digital Vantage Point NAV-to-NET for ecommerce. With Tribridge’s project management and technical support, DOW went live with no downtime, processed over 2,200 sales orders and 388 co-op marketing claims within nine days, and later doubled ecommerce sales while improving efficiency, customer service, and operational control.

DOW Electronics

Steve Decker

SVP and General Counsel