Case Study: Century Martial Arts improves customer service and reporting with Tribridge and Microsoft Dynamics CRM

Century Martial Arts Kicks up its Customer Service with Microsoft Dynamics CRM

Century Martial Arts, a leading martial arts equipment manufacturer and distributor, needed a better way to understand customer needs, improve reporting, and support more proactive selling and service. It had been relying on spreadsheets and manual analysis, and chose Tribridge’s Microsoft Dynamics CRM solution to gain richer customer insight and better manage marketing and sales efforts.

Working with Tribridge, Century Martial Arts implemented Microsoft Dynamics CRM 4.0 and integrated it with its existing Microsoft environment and other business systems. The project was completed on time and under budget, with millions of records transferred and only nine failures; the result was improved customer service, faster access to data, better reporting and planning, stronger marketing ROI, and time savings across the company.

Century Martial Arts

Dan Bower

President