Case Study: Rio Luna Organic licenses creator content for spicy Cinco de Mayo campaigns with TRIBE

Rio Luna Organic licenses 2 pieces of creator content with TRIBE

Rio Luna Organic, a provider of organic peppers, sought to create an urban, high-end influencer marketing campaign with Mexican flair for Cinco de Mayo. Their challenge was to source authentic creator content that incorporated their peppers as a central recipe ingredient rather than just a topping. They used the TRIBE influencer marketing platform to find and license this content.

Using the TRIBE platform, Rio Luna Organic launched a campaign that resulted in 19 creator posts. The campaign achieved strong results, including an average cost per engagement of $0.62 and a high engagement rate of 2.76%. The content reached a combined audience of over 362,000 followers, generating 10,004 likes and comments with highly positive sentiment. TRIBE successfully delivered a targeted and effective solution for the brand.

Rio Luna Organic