Case Study: Reese's generates 8,327 likes from creator posts with TRIBE

Reese's generates 8,327 likes from 14 creator posts with TRIBE

The customer Reese's partnered with the vendor TRIBE to leverage its influencer marketing platform. Their challenge was to create engaging, brand-specific content that highlighted Reese's Peanut Butter Cups within relatable consumer moments.

TRIBE's solution connected Reese's with social media creators to produce authentic content. The campaign was highly successful, generating 14 creator posts that reached a combined audience of over 334,000 followers. These posts achieved 8,327 likes and comments, resulting in a strong 2.49% engagement rate and an average cost-per-engagement of just $0.30.

Reese's