Case Study: P&G achieves 193k followers with TRIBE influencer marketing

P&G reaches 193k followers with 11 creator posts using TRIBE

Procter & Gamble (P&G) partnered with TRIBE and its influencer marketing platform to launch the "Lead With Love" campaign in collaboration with The Phluid Project. The challenge was to create authentic content that showcased support for LGBTQ athletes during the 2021 Tokyo Olympics and promoted a new line of apparel, aiming to connect with a broad audience on a meaningful level.

Using the TRIBE platform, P&G engaged 11 creators who crafted tailored content, shooting both interior and exterior scenes while wearing the campaign pieces. This solution delivered significant results, generating 11 posts that reached a combined audience of over 193k followers. The campaign achieved an average cost-per-engagement (CPE) of $0.59 and drove 5,829 likes and comments, demonstrating the powerful impact of TRIBE's influencer marketing approach.

P&G