Case Study: Kohl's reaches 263K audience with TRIBE influencer marketing

Kohl's reaches 263k audience with TRIBE using just 7 creators

Kohl's sought to engage a broad audience to promote its National Get Outdoors Day sweepstakes. The challenge was to generate authentic content that encouraged families to participate in outdoor activities and enter the campaign for a chance to win a prize. To achieve this, Kohl's partnered with the influencer marketing platform TRIBE.

TRIBE implemented a solution using only seven creators to produce content showcasing outdoor fun. This highly efficient campaign reached a combined audience of over 263,000 followers. The results were significant, generating 5,330 likes and comments and an impressive 2.03% engagement rate, all at a low average cost-per-engagement. The campaign successfully drove positive sentiment and awareness for Kohl's initiative.

Kohl's